ROHL, a leading distributor of high-quality products, wanted to create a captivating documentary-style corporate video that would showcase the story behind the manufacturing of their products. To achieve this, we were tasked with overseeing the international production and post-production from our base in New Zealand while coordinating with ROHL in Los Angeles, the film crew in New York, and the suppliers based in the Lago D’Orta region of Italy.

This was no easy feat, as it required precise planning and translation to coordinate production from one side of the world to the other. However, our expertise in producing complex and high-quality projects made us the perfect fit for the job, and ROHL insisted that we take charge to ensure the overall outcome was a success.

To visually connect the distributor and the supplier in the eyes of the American market, the owners from North America were interviewed on location in northern Italy, with the famous lake and island serving as a stunning backdrop. The Basilica di San Giulio, which now stands as a Benedictine monastery, added to the beauty of the scene.

One of the suppliers, Bruno Nicolazzi, only spoke limited English, which presented some interesting challenges during the interview process. We had to work closely with an interpreter to ensure that the message was conveyed accurately on the day, and this also applied to the editing and post-production processes.

Bob Perrin and Greg Rowe were two friends who shared a passion for making things. Fascinated by traditional manufacturing, they loved tinkering with mechanical objects and making them work better. So much so that they gained a reputation for helping local companies with engineering problems, or producing small production runs of hard-to-make components.

Technology has always been at the heart of the company, but it’s Bob and Greg’s passion for traditional manufacturing craft that has defined the Perrin & Rowe brand. They believed, and we do today, that every product must be treated individually to ensure the highest possible quality. Mass production is not our business.

Today all the brassware is forged in the Black Country, the engine room of the industrial revolution, where the heavy industry remains in the blood. Design, assembly and final quality checks take place at Perrin & Rowe’s main operation in Rainham, on the edge of East London. They continue to fire flawless sanitaryware in Tamworth in Staffordshire using skills that have been handed down through the generations.

This trip was more than just a ‘world wind’ journey around the globe, it was an unforgettable experience. Despite the demanding production schedule and extensive travel, we were fortunate enough to partake in some truly remarkable activities.

Our accommodations were nothing short of luxurious, as we stayed in one of London’s most opulent hotels. We were even granted access to a private dining room atop the Shard, where we indulged in delectable cuisine and breathtaking views. We enjoyed sipping cocktails at the Savoy and resting our heads in some of England’s oldest and most iconic hotels and castles.

As if that wasn’t enough, we were given the opportunity to drive a Jaguar around the streets and countryside of East London. It’s hard to believe that all of this was considered work, especially coming all the way from New Zealand.

While the finished product is undoubtedly the star of the show, we couldn’t resist sharing some of the behind-the-scenes moments that were too cool to keep to ourselves.

Lockwood’s solution to the building process is holistic. Their system is comprised of interrelated processes that synchronise to produce high-quality, high-performance homes. Lockwood’s unique and intricately engineered building system “locks” together timber components to create beautiful homes that are strong enough to withstand earthquakes and tropical cyclones, yet flexible enough to handle wide extremes in temperature.

The “Love what you live in – Experience Lockwood” campaign was a comprehensive marketing strategy that utilised an extensive amount of channels to promote the benefits of living in a Lockwood home. The campaign included broadcast television, radio, social media, online advertising, print ads, and collateral, as well as a custom website.

The content of the campaign was centred around real New Zealanders who shared their personal stories about why they loved living in their Lockwood home. The TV commercials were brief 15-second introductions to people living across the country, while longer online videos delved deeper into the various aspects of their lifestyle and the advantages of living in a Lockwood.

The campaign recognised that people needed to experience a Lockwood home firsthand to truly appreciate its unique building system. Therefore, the strategy aimed to drive foot traffic into local showhomes.

Overall, the “Love what you live in – Experience Lockwood” campaign was a well-executed marketing initiative that successfully showcased the benefits of living in a Lockwood home through the stories of real people.

You can see the full set of videos and designs on the Lockwood Homes YouTube video channel. View the channel here

Along with production and marketing support, national training of the franchisee network was also part of the partnership  The design of days and sessions at national conferences and local events means that details behind the strategy of the communication and campaigns could be shared as well as creating an opportunity to gather direct feedback from the network.

These images are from an annual conference and show one of the sessions that used a Lego house-building competition to explain the element of the communications system in a new and interesting way. Watching this process of actual home builders taking on the task was an eye-opener in how people work when outside their comfort zone.  The exercise was designed to take the participants out of their day-to-day thinking and open their minds which assisted in the overall communications and training information they needed to absorb.

Over the past 15+ years, Dr Madeleine has worked as a counsellor and psychologist. She specialises in childhood trauma. When she first learnt about ‘fawning’ as part of the survival response a light went on in her head. “I realised I was a complete fawn.” Growing up in an obscure religious cult she learnt how to be super subservient. For a lot of her life, she had been oblivious to this response that was literally programmed into her and has been spurred on by fear. She has always been quiet and shy, too scared to speak up and share any of her personal opinions, keeping her true self hidden for fear of abandonment and rejection. The online video programme is designed to help others find the courage to gain a strong sense of who they are and step into their power.

We were tasked with producing over 3 hours (192 minutes) of edited online video content to form the basis of the online programme dealing with the Fawn Response.  This required the production of the title animations, graphics, sound engineering, music, and all other post-production requirements. These ‘modules’ were designed to guide the patient/user through step by step in a series of activities and reflections.  These sessions were accompanied by workbooks and worksheets that could be completed as part of the programme.

” I have had the pleasure of working with Andrew at Adjacent Communication in developing my online course content. Andrew went above and beyond to help me, providing his invaluable insight, advice, and experience.

The work he produced in editing and presenting my online content was efficient, timely and to a high standard. His attention to detail was impeccable. I can’t recommend Andrew enough and look forward to being able to work with him again in the future! “

Nadene has a wealth of experience in public relations, property management, brand management, marketing and contract negotiations with some of the world’s largest brands such as Adidas, Emirates, MasterCard, World Rugby, French Federation Rugby, Monaco Peace and Sports, Hong Kong Rugby, Heineken, Yahoo, Roche, Kellogg’s and Sanitarium to name a few. Nadene has over 17 years of experience in contract negotiation.

She has worked hand in hand with developers specifically advising them of a gap in the market at the time; in part creating New Zealand’s first ever dual-income apartment building – home and income investments of two units on one title. This had never been done before and is now one of the most popular replicated developments in the country. Nadene is an absolute asset to have working for you with a skill set and dedication that she exudes when getting the job done.

Nadene owned her first home at the age of 20 while working in an all-commission job and has bought and sold multiple properties since.

Highly motivated and driven; with her experience and legal knowledge, she constantly strives to help those around her. Specifically, her vendors whenever they need her and anyone else looking to manoeuvre themselves within the property industry to maximize value and grow wealth with RE/MAX.

Nadene also has an exquisite eye for interior style and design; she has staged multiple million-dollar properties prior to being sold, adding exceptional value for her clients.

Nadene Lomu required a website for her work in Real Estate as an agent for Harcourts New Zealand. The website was designed to work with the corporate identity while still showcasing her individuality and services.  Nadene’s website has the required features you would expect for a real estate agent such as pages for listings, enquiry forms, testimonials and videos.  We also created areas to explain the additional expertise Nadene can provide her clients in order to get the best outcome during the process.  Styling a home is essential for staging a property correctly and Nadene’s interior design skills can help get the right buyer. 

A video was produced illustrating an example of a two-million-dollar listing in Auckland,  

Nadene also supports a large number of charities and organisations which were given their own space to bring awareness to the work Nadene does to support them.

“Five to Flow is a powerful connection to our individuality and identity.”

Their logo represents the convergence of two ideas: the Māori koru symbol from the indigenous Polynesian people of mainland New Zealand and Five Waves. The Māori koru symbol lives at the heart of their logo because it symbolises new life, growth, strength and peace. Its shape conveys the idea of perpetual movement, while the inner coil suggests returning to the point of origin. ​ The Five Waves converging at the centre of the koru demonstrate their framework for integrative organisational wellness and the alignment of this approach to the five core elements.

When the five core elements are in harmony, they create a frictionless environment where management and employees are more focused, engaged and fulfilled. ​ Just as water flows over terrain with effortless movement while maintaining power and beauty, their goal is to ensure that their customers achieve and sustain this level of flow.

These five core elements, while powerful on their own, require one thing above all else to work properly: integration. Harmony is crucial for success, and success will lead to sustainable growth.

The agency was commissioned to produce a 2.5-minute video showcasing the Five to Flow business success story during their two years of business operations. We wrote and produced the script, provided voice talent for the narration, recorded and post-produced the audio, and created custom graphic typography overlays along with all editing and post-production requirements.  The client is based in North America and needed to use this on a global stage. 

The end result was a video presentation for use around the world on their website, social media, presentations and conferences to celebrate the anniversary of their two years of success