Royal Oak Intermediate

CASE STUDY

Case Studies

Case Studies

ROYAL OAK INTERMEDIATE VIDEO SERIES

Royal Oak Intermediate is renowned as one of the pioneering intermediate schools in Auckland. With a rich and esteemed history, the institution has consistently prioritised intermediate students’ unique educational and developmental requirements.

The school’s vision statement, “Together empowering confident, motivated learners to achieve success in all walks of life,” underscores its commitment to fostering the comprehensive growth of each student. By instilling essential values and initiatives, the institution aims to cultivate resilient, self-managing learners prepared for the challenges of the twenty-first century. The school achieves this objective through engaging educational experiences, academic rigour, and creative opportunities, employing a differentiated learning approach tailored to individual students.

OUR BRIEF

Overview:

Adjacent Communications worked with Royal Oak Intermediate School, collaborating to create an immersive and inspiring video series that would encapsulate the essence of the school’s environment, community, and culture. The project’s focal point was to provide a comprehensive view of the school’s educational philosophy and its commitment to nurturing confident, motivated learners.

Challenges:

The challenge was to distill the vibrancy of Royal Oak Intermediate into a compelling video narrative that would resonate with parents, prospective students, and the local community. Capturing the diverse facets of the school’s environment and culture required a seamless blend of on-location production and insightful interviews with senior staff and students.

Execution:

The production began by outlining the core elements that define Royal Oak Intermediate. The comprehensive plan encompassed a multi-faceted approach, spotlighting the school’s history, values, daily life, curriculum, student support, and school-wide Positive Behaviour for Learning (PB4L) initiative.

Approach:

  • Environment: Filming on location enabled us to showcase the physical aspects of the school that contribute to its unique atmosphere.
  • Community: Interviews with senior staff and students provided a human touch to the narrative, allowing key stakeholders to articulate the sense of community that defines Royal Oak Intermediate.
  • Culture: The series delved into the heart of the school’s culture, highlighting its commitment to holistic development through elective classes, extracurricular activities, and the PB4L initiative.

Results:

The Royal Oak Intermediate Video Series is a great example of collaboration, creativity, and effective communication. The videos seamlessly weave together visuals and narratives to create a captivating and informative journey. The series successfully achieved the goal of presenting Royal Oak Intermediate’s unique selling points, bolstering parents’ confidence in the institution’s educational approach and inspiring potential students.

The videos are displayed on the school’s homepage

BECOMING WHANAU

KA RERE VALUES

STUDENTS & TEACHERS

DIGITAL LEARNING

SPECIALISATION CLASSES

COMMUNITY, CULTURE & OPPORTUNITY

THE "WHY" FACTOR

SCHOOL ELECTIVE PROMO EXAMPLE:

Welcome to the Galactic Gastronomers Astronomy Club!

Welcome to the Galactic Gastronomers Astronomy Club!

ADJACENT COMMUNICATIONS SERVICES PROVIDED


ROHL USA

CASE STUDY

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Case Studies


The Client

ROHL  search the world for the incomparable, seeking designs touched by hand or forged through new techniques, rooted in the past or looking toward the future. What results from their pursuit are faucets and fixtures with a refined sensibility and unique provenance to elevate kitchens and baths to authentic luxury.

The ROHL Country and Modern Bath Collections originate in Piedmonte Italy. The magical landscape of the Piedmonte features breathtaking views of alpine peaks, castles and vineyard-covered hills, which explains the attraction shared by locals and tourists alike. The center of manufacturing is in the town of Alzo above Lago d’Orta. This town, known as the “Village of the Faucets,” was once famous for Making bronze church bells. Today the town produces some of the finest fittings in the world. The ROHL Country and Modern Bath Collections represent a prime example of both craftsmanship and style.

The Brief

ROHL, a leading distributor of high-quality products, wanted to create a captivating documentary-style corporate video that would showcase the story behind the manufacturing of their products. To achieve this, we were tasked with overseeing the international production and post-production from our base in New Zealand while coordinating with ROHL in Los Angeles, the film crew in New York, and the suppliers based in the Lago D’Orta region of Italy.

This was no easy feat, as it required precise planning and translation to coordinate production from one side of the world to the other. However, our expertise in producing complex and high-quality projects made us the perfect fit for the job, and ROHL insisted that we take charge to ensure the overall outcome was a success.

To visually connect the distributor and the supplier in the eyes of the American market, the owners from North America were interviewed on location in northern Italy, with the famous lake and island serving as a stunning backdrop. The Basilica di San Giulio, which now stands as a Benedictine monastery, added to the beauty of the scene.

One of the suppliers, Bruno Nicolazzi, only spoke limited English, which presented some interesting challenges during the interview process. We had to work closely with an interpreter to ensure that the message was conveyed accurately on the day, and this also applied to the editing and post-production processes.



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Perrin and Rowe

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Case Studies

Bob Perrin and Greg Rowe were two friends who shared a passion for making things. Fascinated by traditional manufacturing, they loved tinkering with mechanical objects and making them work better. So much so that they gained a reputation for helping local companies with engineering problems, or producing small production runs of hard-to-make components.

Technology has always been at the heart of the company, but it’s Bob and Greg’s passion for traditional manufacturing craft that has defined the Perrin & Rowe brand. They believed, and we do today, that every product must be treated individually to ensure the highest possible quality. Mass production is not our business.

Today all the brassware is forged in the Black Country, the engine room of the industrial revolution, where the heavy industry remains in the blood. Design, assembly and final quality checks take place at Perrin & Rowe’s main operation in Rainham, on the edge of East London. They continue to fire flawless sanitaryware in Tamworth in Staffordshire using skills that have been handed down through the generations.

Our Brief

Perrin and Rowe, along with their US distributor, recognised our talent and expertise in crafting compelling narratives and producing stunning video content. Despite having a plethora of videography production services to choose from across North America and the UK, they specifically selected us to travel all the way from New Zealand, resulting in a round trip of just 5 and a half days.

Their goal was to delve into the story behind their hand-manufactured products, which are sourced from various regions throughout the UK, and share it with the world. Through meticulous planning and pre-production meetings spanning three different time zones, we were able to create a piece of work that the company still uses to this day as their corporate messaging worldwide.


Behind the Scenes

This trip was more than just a ‘world wind’ journey around the globe, it was an unforgettable experience. Despite the demanding production schedule and extensive travel, we were fortunate enough to partake in some truly remarkable activities.

Our accommodations were nothing short of luxurious, as we stayed in one of London’s most opulent hotels. We were even granted access to a private dining room atop the Shard, where we indulged in delectable cuisine and breathtaking views. We enjoyed sipping cocktails at the Savoy and resting our heads in some of England’s oldest and most iconic hotels and castles.

As if that wasn’t enough, we were given the opportunity to drive a Jaguar around the streets and countryside of East London. It’s hard to believe that all of this was considered work, especially coming all the way from New Zealand.

While the finished product is undoubtedly the star of the show, we couldn’t resist sharing some of the behind-the-scenes moments that were too cool to keep to ourselves.


Lockwood Homes

CASE STUDY

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The Communications Partnership

Lockwood Homes recognised the need for a comprehensive communication strategy that would unify its brand messaging across the country while empowering franchisees to tailor their campaigns to local audiences. To achieve this goal, we implemented a multi-faceted program that leveraged all major media channels, including broadcast TV, radio, web, social media, email, and printed materials. The program’s deliverables included all necessary content to execute the communication system while ensuring that the Lockwood Homes brand’s core values and messaging remained intact.

The communication production and support partnership extended beyond content creation to encompass training and conference facilitation for the nationwide network. By providing this additional support, Lockwood Homes ensured that its franchisees had the tools and knowledge necessary to effectively communicate the brand’s message to their local communities.

Alongside the main national brand campaign, several bespoke campaigns were conceived and developed from inception such as “Lockwood – our story”,  “Outside the Box – Architectural series” and “Experience Lockwood”.

Overall, Lockwood Homes’ communication strategy was a resounding success, enabling the company to maintain consistency across its brand while empowering franchisees to connect with their audiences on a local level.


National Brand Campaign

Lockwood’s solution to the building process is holistic. Their system is comprised of interrelated processes that synchronise to produce high-quality, high-performance homes. Lockwood’s unique and intricately engineered building system “locks” together timber components to create beautiful homes that are strong enough to withstand earthquakes and tropical cyclones, yet flexible enough to handle wide extremes in temperature.


Behind the Brand Series

A series of behind-the-brand videos were created using staff to help share the message of the Lockwood homes' history and production processes. It was designed to highlight the many decades of experience 'built-in" to their incredibly reliable building system and illustrate the quality and craftsmanship in the homes they produce.

These audio and video components were used in a variety of ways including as online promotion, social media content, broadcast television commercials and digital display screens in showhomes and trade shows.


Love what you live in - Experience Lockwood

The “Love what you live in – Experience Lockwood” campaign was a comprehensive marketing strategy that utilised an extensive amount of channels to promote the benefits of living in a Lockwood home. The campaign included broadcast television, radio, social media, online advertising, print ads, and collateral, as well as a custom website.

The content of the campaign was centred around real New Zealanders who shared their personal stories about why they loved living in their Lockwood home. The TV commercials were brief 15-second introductions to people living across the country, while longer online videos delved deeper into the various aspects of their lifestyle and the advantages of living in a Lockwood.

The campaign recognised that people needed to experience a Lockwood home firsthand to truly appreciate its unique building system. Therefore, the strategy aimed to drive foot traffic into local showhomes.

Overall, the “Love what you live in – Experience Lockwood” campaign was a well-executed marketing initiative that successfully showcased the benefits of living in a Lockwood home through the stories of real people.


Outside the Box - Architectural Design Series

Architect Michael O'Sullivan explains the Golden Sand Sedge concept design.

These audio and video components were used in a variety of ways including as online promotion, social media content, and digital display screens in showhomes and trade shows.

You can see the full set of videos and designs on the Lockwood Homes YouTube video channel. View the channel here

Behind the Scenes

We were lucky enough to be invited to stay and film with Michael in his unique home he built by hand in the hills about Lyttelton. Here are some picture from our personal time with Michael during the shoot

Conference and Training Facilitation

Along with production and marketing support, national training of the franchisee network was also part of the partnership  The design of days and sessions at national conferences and local events means that details behind the strategy of the communication and campaigns could be shared as well as creating an opportunity to gather direct feedback from the network.

These images are from an annual conference and show one of the sessions that used a Lego house-building competition to explain the element of the communications system in a new and interesting way. Watching this process of actual home builders taking on the task was an eye-opener in how people work when outside their comfort zone.  The exercise was designed to take the participants out of their day-to-day thinking and open their minds which assisted in the overall communications and training information they needed to absorb.


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Trends International Design Awards

CASE STUDY

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Case Studies

The Trends International Design Awards (TIDA) recognise the best in international design from around the world. The main awards categories include the TIDA International Home of the Year, TIDA International Kitchen of the Year and TIDA International Bathroom of the Year. The programme runs throughout the year culminating in 3 events to recognise the winners and their designs. These include the highly commended entries, runners-up in separate subcategories along with the overall winner for each country.


Our Brief

The TIDA awards team required assistance with the event management and audio-visual display of the content of the awards on the night.  This also included providing MC services to help present the various activities throughout the event.  Video production along with photography before and during the ceremony was provided and used post the event by Trends and the award recipients.


Our Results

The services provided for the awards span the last 10 years, occurring 3 times a year in various countries. Due to the Covid-19 outbreak, the Trends International Awards event which usually was held in high-end luxury spaces such as the Lamborgini, Ferrari, Porsche and Mercedes showrooms became a virtual one.  This comprised several elements which resulted in a 25-30 minute long video which was released at a precise time and date for people to see. The presentation comprised an opening sequence, recorded presentation pieces, virtual tours/slideshows with voice-over and music tracks for each category winner, along with acceptance speeches from the respective winners.

2024 Trends International Design Awards  - New Zealand Kitchens


2023 Trends International Design Awards  - New Zealand Homes


Trends International Design Awards - Bathrooms 2023


Trends International Design Awards - Kitchens 2023


WINNERS SHOWCASE - INDIVIDUAL SEGMENTS

Each Winner Segment was produced independently from the main content in order for the award recipients to use in their own communication channels increasing the reach of the TIDA content.

CPLUSC ARCHITECTURAL WORKSHOP 2022 TIDA AUSTRALIA RENOVATION

An 1884 dual-frontage Victorian terrace house was the starting point for this dramatic transformation into a home with ample light-filled space for family members to entertain, and enjoy time together or apart.

Achieving this required innovative thinking, given that the light-industrial zoned site was narrow and unusually long, and had warehouse buildings on either side.

STACEY FARRELL ARCHITECT 2022 TIDA ARCHITECT NEW HOME

Located on New Zealand's rugged South Coast, the windswept site for this small holiday house faces North and gently descends to the dunes.

The low, grounded home is bedded into the landscape, hunkering down from the harsh coastal weather, while materials and colours are deliberately pared back so as not to compete with the natural environment.

BRENDON MONK 2022 TIDA NEW ZEALAND RENOVATION WINNER

After 12 years of living in this house on a Marlborough vineyard, the owners called on the home’s original architect to provide extra living and entertaining spaces, plus a large covered outdoor living area.

At the same time, they wanted to extend the landscaping design, including the regeneration of flora around the water edge.

HIGHLY COMMENDED AWARDS SLIDESHOW

At each of the award events and online presentations, a section of the night celebrates the entries that did not win a main award but that the judges felt illustrated great design in their own right and deserved to be mentioned amongst the over all programme.

TIDA WINNERS VIDEO INTERVIEW GALLLERY

A series of 'pieces to camera' segments were captured allowing the viewer to hear from the Chairman of the judging panel and the respective winners. In the segments fouud in the main presentation and examples above, the winners were able to talk through the design in their own words, giving the viewer an inside and personal expression of how the design came to be.

What does the client think?

PAUL TAYLOR
Chairman of the Judging Panel - Trends International Design Awards

“Andrew’s work on events and presentations has made a major contribution to the successful development of our Trends International Design Awards (TIDA).

Over the first few years, this required a hands-on involvement in the announcement of the results at physical events, held in a variety of venues. Andrew organised the set-up of the venue and all audio-visual equipment, so that these events ran smoothly, both for the Trends team and for the attending audience.

He was also responsible for producing the presentation media, including slideshows, for which he did the voiceovers where required. Plus he put his range of skills to good use to MC the events in a relaxed but professional manner.

In recent years, our results announcements have moved to online presentations and we’ve used Andrew to create the video segments to be posted on YouTube and then distributed into our digital channels. The presentations are a sequence of static slides and slideshows for which Andrew again did the voiceovers and the inclusion of some video files. The production of the presentation files takes place under some pressure of time, between the completion of judging and the date of the announcement, and Andrew has always delivered to the required deadlines.

Andrew’s involvement extends beyond the services of a production house – he plays an active part in suggesting creative developments and strategies for our awards programme.

He’s highly recommended for his creative and strategic contributions as well as his production capabilities.”

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The Pride Project

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Case Studies

The Pride Project is a community-led support initiative run out of The Pride Project community house in Clendon within Manurewa. It works to combat anti-social activity and support people with complex needs who are falling through the cracks.

Proudly, their Kaupapa of Hope Navigation has seen four people employed on their senior team who were previously long-term beneficiaries

They believe that having the opportunity to have pride in your place is empowering and even if everything else is overwhelming in a given moment, having control over the appearance of your whare is mana enhancing.


Our Brief

The agency has an ongoing commitment to support the incredible Mahi (work) being done by the entire team involved with The Pride Project. These include a video presentation to showcase the work undertaken during the initial COVID-19 lockdown periods that affected South Auckland.  The production of an awards evening presentation to celebrate organisations within the community who have also supported the efforts to empower the residents of Clendon and Manurewa. This was accompanied by event management services and lighting design for the event space itself and also included MC talent to help host and guide the running of the night. 

Covid Response Recognition Awards

The event was held to help the Manurewa Local Board celebrate all the incredible work that had been done in the community to help deal with the effects that the Covid 19 pandemic has created.

Master Of Ceremonies

Owner of Adjacent Communications Andrew Johnson had the pleasure of hosting the Covid Response awards ceremony. This included writing the script, presenting on the night, coordinating the announcements and guest speakers which included members of Auckland City Council.

Unite Against COVID-19 Video

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The Fierce Fawn

CASE STUDY

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CASE STUDY

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Over the past 15+ years, Dr Madeleine has worked as a counsellor and psychologist. She specialises in childhood trauma. When she first learnt about ‘fawning’ as part of the survival response a light went on in her head. “I realised I was a complete fawn.” Growing up in an obscure religious cult she learnt how to be super subservient. For a lot of her life, she had been oblivious to this response that was literally programmed into her and has been spurred on by fear. She has always been quiet and shy, too scared to speak up and share any of her personal opinions, keeping her true self hidden for fear of abandonment and rejection. The online video programme is designed to help others find the courage to gain a strong sense of who they are and step into their power.


Our Brief

We were tasked with producing over 3 hours (192 minutes) of edited online video content to form the basis of the online programme dealing with the Fawn Response.  This required the production of the title animations, graphics, sound engineering, music, and all other post-production requirements. These ‘modules’ were designed to guide the patient/user through step by step in a series of activities and reflections.  These sessions were accompanied by workbooks and worksheets that could be completed as part of the programme.

Produced during New Zealand’s Covid 19 Lockdown period/s the series was recorded using video conference calls which were captured and edited into their final format. The structure is comprised of pieces recorded to the camera allowing Dr Madeine to speak directly to the viewer.

Audio from these recordings was also used to overlay a voice narration to guide viewers through online representations and graphics of their workbooks.  This creates a virtual one-on-one teaching environment that allows the viewer to play and pause the directions at their own leisure.  This will enable them to take a moment if needed to reflect on what they are learning throughout the process.

This also resulted in an accompanying set of audio files for podcasting and allowing listeners to take the learning with them while driving, exercising or taking a walk outside.


Our Results

Below are the public FAQ videos that are available on The Fierce Fawn website


Dr Madeleine Amie

Director - The Fierce Fawn

” I have had the pleasure of working with Andrew at Adjacent Communication in developing my online course content. Andrew went above and beyond to help me, providing his invaluable insight, advice, and experience.
The work he produced in editing and presenting my online content was efficient, timely and to a high standard. His attention to detail was impeccable. I can’t recommend Andrew enough and look forward to being able to work with him again in the future! “

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Nadene Lomu Real Estate

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Case Studies

Nadene has a wealth of experience in public relations, property management, brand management, marketing and contract negotiations with some of the world’s largest brands such as Adidas, Emirates, MasterCard, World Rugby, French Federation Rugby, Monaco Peace and Sports, Hong Kong Rugby, Heineken, Yahoo, Roche, Kellogg’s and Sanitarium to name a few. Nadene has over 17 years of experience in contract negotiation.

She has worked hand in hand with developers specifically advising them of a gap in the market at the time; in part creating New Zealand’s first ever dual-income apartment building – home and income investments of two units on one title. This had never been done before and is now one of the most popular replicated developments in the country. Nadene is an absolute asset to have working for you with a skill set and dedication that she exudes when getting the job done.

Nadene owned her first home at the age of 20 while working in an all-commission job and has bought and sold multiple properties since.

Highly motivated and driven; with her experience and legal knowledge, she constantly strives to help those around her. Specifically, her vendors whenever they need her and anyone else looking to manoeuvre themselves within the property industry to maximize value and grow wealth with RE/MAX.

Nadene also has an exquisite eye for interior style and design; she has staged multiple million-dollar properties prior to being sold, adding exceptional value for her clients.

Our Brief

Nadene Lomu required a website for her work in Real Estate as an agent for Harcourts New Zealand. The website was designed to work with the corporate identity while still showcasing her individuality and services.  Nadene’s website has the required features you would expect for a real estate agent such as pages for listings, enquiry forms, testimonials and videos.  We also created areas to explain the additional expertise Nadene can provide her clients in order to get the best outcome during the process.  Styling a home is essential for staging a property correctly and Nadene’s interior design skills can help get the right buyer. 

A video was produced illustrating an example of a two-million-dollar listing in Auckland,  

Nadene also supports a large number of charities and organisations which were given their own space to bring awareness to the work Nadene does to support them.

Our Results

You can see the operating website for Nadene Lomu Real Estate here.


Home Staging and Styling services video promotion


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Jonah Lomu Design

CASE STUDY

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Case Studies

Jonah Lomu won 63 All Black caps and scored 37 tires for New Zealand, and still leads holding the record for the Rugby World Cup standings for the most tries in the tournament’s history. Lomu was presented in 2003 with the International Rugby Players Association’s Special Merit Award for his contribution to the international game.

According to two-time Rugby World Cup winner Wallaby John Eales, “No player before or since has so dominated an opposition’s game plan preparation, Jonah was that good.”


Our Brief

The agency produced a series of logo designs and concepts for a range of streetwear products for sale through the jonahlomu.com website. The designs included the “Legacy” brand to complement a series of existing designs and products.  These included items such as hats and men’s skincare items. Jonah’s two sons also required logos for their own use on hat merchandise.

Legacy Brand

The use of the iconic number 11, which was the jersey number and position Jonah played in, was integrated to form the "One Legacy". A sub-line was added reflecting the wording and typography of Jonah's tattoo he had across his upper back and shoulders saying "Power Within".

Dyhreille's Brand

A symbol of a bull was created stemming from the nickname that Jonah had for his son "lil Bull". The formation of the horns was a nod to lightning fast, while the face is constructed purely from the use of the letter D. This is shown as a deconstructed version in the image beside.

Brayley's Brand

The logo design was based on a drawing that Brayley created himself. The end result was a reflection of his intials (BL) along with a lightning bolt to reflect his speed and his skill in sport. This is especially important in association with his love of tennis.


Our Results

Jonah Tribute Video

Jonah's Wife Nadene asked for a tribute slideshow video to be produced to celebrate Jonah's birthday in May 2020. The images supplied showed Jonah's public achievements and an insight into the incredible man Jonah was. His love for Nadene, Brayley, Dyhreille and whanau is clearly visible to see and is a testament to the legacy he leaves behind.

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Five to Flow

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CASE STUDY

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CASE STUDY

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“Five to Flow is a powerful connection to our individuality and identity.”

Their logo represents the convergence of two ideas: the Māori koru symbol from the indigenous Polynesian people of mainland New Zealand and Five Waves. The Māori koru symbol lives at the heart of their logo because it symbolises new life, growth, strength and peace. Its shape conveys the idea of perpetual movement, while the inner coil suggests returning to the point of origin. ​ The Five Waves converging at the centre of the koru demonstrate their framework for integrative organisational wellness and the alignment of this approach to the five core elements.

When the five core elements are in harmony, they create a frictionless environment where management and employees are more focused, engaged and fulfilled. ​ Just as water flows over terrain with effortless movement while maintaining power and beauty, their goal is to ensure that their customers achieve and sustain this level of flow.

These five core elements, while powerful on their own, require one thing above all else to work properly: integration. Harmony is crucial for success, and success will lead to sustainable growth.


Our Brief

The agency was commissioned to produce a 2.5-minute video showcasing the Five to Flow business success story during their two years of business operations. We wrote and produced the script, provided voice talent for the narration, recorded and post-produced the audio, and created custom graphic typography overlays along with all editing and post-production requirements.  The client is based in North America and needed to use this on a global stage. 

The end result was a video presentation for use around the world on their website, social media, presentations and conferences to celebrate the anniversary of their two years of success

It explains how over this time they have invested in their people’s personal and professional growth and the evolution through the years of the five core elements of Five to Flow.

It is designed to educate the viewer on their collective who is responsible for this progress including analytics and insights inside their key programme the Wellness Wave

It showcases the relationships they have built with their customers and partners who have joined and supported them on this journey of growth.

And this is only the beginning of the Five to Flow journey to change people’s personal and professional lives for the better.


Our Results


Kate Visconti
Founder & CEO - Five to Flow

” We came to Andrew at Adjacent Communications looking for help with finalising a “celebration of our two years in business” video presentation for which we had built the core framework, utilising stock video and music.  We requested that he write a script to match our visual sequence and provide the narrated voice-over. Andrew was very consultative and collaborative, offering his perspective on how to improve the personal nature of the video. Consequently, he redesigned the project creating an end result that was way beyond our expectations and far more reflective of Five to Flow and our journey.

We were very thankful for his ideas, suggestions, and attention to detail in the work, which helped us create the story to celebrate an important milestone in our business. Although we are based in North America, it was easy to work with Adjacent Communications on the project throughout the process. We will now be able to share our story around the globe more effectively and efficiently. We look forward to working with Andrew and Adjacent Communications in the future and have already recommended Andrew to a partner in Australia. Thanks, Andrew and Adjacent Communications for being a collaborative partner.”

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