CASE STUDY

St Andrew’s Village

St Andrew’s Village

St Andrew’s Village is situated in Glendowie, Auckland on 14 hectares of tranquil park-like grounds with a panoramic view of the Tamaki Estuary. They provide a full range of temporary and permanent care options and retirement living choices. Owned and operated by an independent charitable trust, they have offered holistic and caring lifestyle alternatives for over 65 years.

Our Brief

The agency was commissioned to look at all aspects of St Andrew’s Village communication touch points and content. This meant a refresh of key areas such as the overall design aesthetic for all materials, both online and offline, and to compliment the experience of being at the village itself.

The end results was a website overhaul with new navigation, design, structure and content. This was created with a new byline added to the existing logo and the creation of a set of icons to represent the areas and services within the village. This was enhanced by creating new high end video and photography content to compliment the messaging and tell the St Andrew’s Village story.

A range of of external elements were established including new advertising formats, signage for special events, and digital television display screens for sponsored activities outside the village.

The agency also maintains the social media program allowing those on the outside to keep up to date with the residents, staff, and activities going on inside.

Icon Series

St Andrew's Village offers four key areas of service, and in order to quickly identify these, a unique design was created for each. They are coloured to show the care and independent groups using the brand colours of blue and green.

Take a virtual tour and step inside the world of St Andrew's Village and learn more about the people, places and spaces that encompass this world-class retirement location.

Website and Social Media

The St Andrew's Village website is a hub of information about the services and facilities available at one of Auckland's leading residential age care facilities. The website was designed to allow the public to see inside the village and understand what the charitable organisation is all about. Adjacent Communications also runs the St Andrew's Village Facebook page on contract and uploads events, activities and information about the goings on with the residents, staff and local community partners.

Experience the full St Andrew's Village website here

Watch the video that went out live to Facebook on the day of the market.

Admissions Information Pack

To facilitate the admissions team in providing comprehensive documentation or specific information, a set of information handout pages was created. Each page is equipped with a unique QR code that links to the St Andrew’s website reception area. These web pages offer additional information, including frequently asked questions, videos, forms, and a messaging centre.

St Andrew’s Village