Radio Commercials
Radio Commercials
“CAN YOU HEAR ME?”
Radio has been one of the longest-running broadcast technologies since May 13th 1897, when Guglielmo Marconi sent the world’s first radio message across open water.
Over the past 12 decades the way we listen to “radio” has gone from staying by the wireless to carrying the world’s best sounds in the palm of your hand.
Understanding who the audience is and how they are absorbing your message is vital when it comes to creating a memorable radio commercial to get your message into the ears of listeners.
Lockwood Homes
A series of radio commercials were produced over several years to support national and local campaigns. These supported other online and broadcast TV messaging to allow for specific regional communications to remain on brand when heard through out New Zealand.
Kitchen Things
An intensive series of monthly radio commercials were produced to represent the focus or featured in-store brand. These followed the same template to align with other media such as print and TV, along with all in-store collateral and ticketing. National and regional ads were produced to launch the advertising cycle, remind listeners and bring attention to the end-of-sale time frames.
Smeg Appliance NZ
Smeg New Zealand has a range of styles to suit most kitchen designs. Their four key signature looks were showcased in a TVC series featuring each of the Classic, Retro, Victoria and Linea series. This radio commercial ran in conjunction with the national campaign
Broken Silence
Information sourced from Museum of the History of Science – University of Oxford.
Marconi began his research on radio waves while at home in Bologna, inspired by the possibilities he saw in the work of early pioneers such as Heinrich Hertz, Augusto Righi and Oliver Lodge. He brought his vision and his enthusiasm to England in 1896, in search of support and commercial application, and in the same year applied for a patent for a system of wireless telegraphy.
Titanic distress message received onshore
“Before Marconi, you had to use telegraph wires to contact people but with radio you could contact ships instantly,” said Dave Dyer, chairman of the Weston-super-Mare Radio Society.
“Take the Titanic for instance, which sent a distress call out, it saved so many lives at sea.”
During the ship’s sinking, wireless operator Jack Phillips sent out a ‘CQD’ message to ships nearby – a precursor to the ‘SOS’ signal now used.
Mr Philips, a Marconi Company employee, went down with the ship as he continued to broadcast and died in the disaster.
Britain’s Postmaster General, then Herbert Samuel, said: “Those who have been saved, have been saved through one man, Mr Marconi…and his marvellous invention.”
Television Commercial Production
Television Commercial Production
The traditional television commercial has come a long way since the very first TVC took to the airwaves on July 1st 1941. From that grainy static image of a Bulova watch to the staggering $51.9 million dollar production for Chanel, the past eight decades have seen many changes.
Although the core concepts of brand and product messaging awareness have remained the same, the channels and touchpoints where an audience can see your “advert” has exploded.
We can help you strategise, plan and produce your television commercial for a range of distribution points such as broadcast linear TV, online, streaming, pre-roll, social and various internet-based platforms.
OUR WORK
Kitchen Things - Steve Hansen - "The Selector"
Steve Hansen had experienced the expert advice available at Kitchen Things and kindly put his face to the brand to let others know about his experience.
Lockwood Homes
This Television commercial was produced for Lockwood Homes to announce the release of their new plan book which potential customers could look through to see all the great designs available when building with their unique building system.
Trends Ideas Website TVC
Trends has been synonymous with providing inspiration, ideas and information to the housing and commercial markets for over 40 years. During this time the company has been at the forefront of introducing new production technologies and new ways to reach audiences. First established as a print media company, Trends now offers an integrated approach across multiple channels including online, digital and social.
Feltex Green
Established over 70 years ago, Feltex has built a reputation as one of New Zealand’s leading carpet manufacturers, by consistently providing consumers with innovative, high quality and stylish floor-covering solutions. They were challenging themselves to design, manufacture and distribute innovative products with reduced environmental and social impacts.
Lockwood Homes - "Love what you live in"
Part of the "Love what you live in" campaign, a series of 30-second and 15-second commercials were produced profiling a variety of people and whanau who live in a Lockwood Home.
Kitchen Things
Kitchen Things premium appliances are carefully selected for their exceptional quality, cutting-edge technology, longevity and sophistication at competitive prices.
Jalcon Homes
Jalcon was founded 27 years ago by Lindsay Aitken, initially trading as a custom design and build offering. However with a view to enable more people to access the exceptional quality Jalcon has become renowned for, Jalcon shifted focus to offer off-the-plan homes in some of the city’s most contemporary and vibrant communities.
Smeg Appliances - "Victoria"
Part of a series of four 15 Second TVCs showcasing each of the iconic ranges available from SMEG Appliances NZ.
Cool Television Commercials (not by us!)
Below are some historical Television commercials that have helped change the visual and cultural landscape over the past eight decades.
The First Ever TVC
Bulova produced the world's first television advertisement, on July 1, 1941 (the first day that commercial advertising was permitted on television), before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies over New York station WNBT (now WNBC).
The Most Expensive - $51 Million Dollars
CHANEL N°5 advertising film from 2004
"Le Film" by Baz Luhrmann, with Nicole Kidman
Discover the fragrance on chanel.com
Music: "Clair de lune" (in "Suite Bergamasque," by Claude Debussy, performed by the Sydney Symphony Orchestra)
© CHANEL 2004
iPhone 2007 - "Hello"
The first Apple iPhone Commercial, aired on the night of the 2007 Acadamey Awards.
Event Planning and Design
✔ Planning and Strategy
✔ Scripting and speech writing
✔ Onsite Co-ordination
✔ Design and Content Production
✔ Music and Entertainment
✔ Audio Visual
✔ Master of Ceremonies Services
Event Planning & Design
A good event is not just about the individual elements that meet in perfect harmony all at the right time. It is when they are combined in such a way that they cause a memory to be formed and a moment to be created.
Hosting any kind of event, big or small, can be quite daunting. But it can actually be the simple things that transform one moment in time into an occasion to remember.
We have worked on all kinds of events. From weddings, conferences, dinners, awards, launches and entertainment productions. Whatever event you are planning for the future, we have probably been there before.
Property Council New Zealand Awards Event
For over a decade I had the responsibility of conceptualising, designing and coordinating the look and feel of the largest awards ceremony in New Zealand. The Property Council New Zealand Awards night grew throughout the years to eventually only being able to be hosted at Spark Arena due to the number of attendees; over 1300 in one year alone.
The services included the conceptual theme, graphics, animations, slideshows, script writing, technical cue sheets, pre-recorded footage, photography, interviews with winners and dignitaries, and audio soundscape design.
On the night we worked with an events technical and performance team of over 40 crew all having to seamlessly work in unison. Not bad considering each event only had one technical run-through the night before due to venue access.
New Zealand's Largest Indoor Screen.
Making use of the space was key when it came to the unique challenges posed by using New Zealand’s largest indoor screen. Stretching a mammoth 30 Metres wide the integration of a connected image took months of careful planning to bring a cohesive presentation to life. Another great trick with the design was that the streetscape and skyline depictive across the base of the screen slowly came to life as day turned into the night throughout the awards evening; including office lights and twinkling stars. It even finished off the night by displaying virtual fireworks when the supreme winner was announced.
New Zealand Marketing Association Annual Awards
The New Zealand Marketing Association Annual Awards 2008 were the first of their kind to take a theatre-in-the-round approach meaning that there was no bad table at the back of the room. With Careful planning, we were able to produce the appropriate glamour and prestige these premium awards deserved.
Website Development
Website Building. Design & Development
Your website is the front door for the whole world to walk through, and sometimes we forget to do the housework.
We have worked in website development for the past 24 years and have learnt a lot from being part of the ever-evolving digital landscape. This experience has given us insight into what you need to do to get it right, and to ensure that you put your best digital footprint forward.
Trends has been synonymous with providing inspiration, ideas and information to the housing and commercial markets for over 40 years. During this time the company has been at the forefront of introducing new production technologies and new ways to reach audiences. First established as a print media company, Trends now offers an integrated approach across multiple channels including online, digital and social.
After thirty years Cuisine is still leading the way, although they are redefining themselves and working on ways to actively adjust to new realities in media consumption. Adjacent Communications assisted in a restructure and design creating a new space so browsers can immerse themselves in polished, aspirational and inspirational Cuisine content.
Nadene Lomu is a Real Estate Agent with a world of experience when it comes to negotiations at the highest level. Nadene’s values and work ethics are second to none and her commitment to delivering outstanding results is her focus. Nadene is confident she will leave her client’s with not only the results they desire but undisputedly an experience they will surely not forget when it comes to maximizing value as a RE/MAX real estate agent.
Owner Janene Gillon has been working in the window furnishing industry for over 25 years in a variety of roles, so she has hands-on experience on how to make Weathermaster products and install them. But her passion has always been selling and helping her customers to achieve their window covering requirements by utilising the product functionality and features to best enhance their homes.
One of the fundamental goals at St Andrew’s has always been to provide a full continuum of care, where residents would have certainty that wherever their ageing and medical journey took them, that St Andrew’s would have the appropriate buildings, services and trained staff to look after them. As a charitable trust, this means that all funds are constantly reinvested back into the business to achieve that goal.
2 Be Bold - Angela Dalton
In 2010 she won the election to the Super City and started working as the Deputy Chair of the Manurewa Board. It was at this point that her career as a politician took off and today, she serves as Councillor of the Manurewa-Papakura Board. Angela feels very strongly about representing her electorate in the Super City. Angela says that apart from the fact that it’s her home, her community is humble, “doesn’t sweat the small stuff” and just gets on with things. Angela describes herself as kind, empathetic, pragmatic, and curious.
Adjacent Communications
Adjacent Communications is an independent agency that collaborates with top creative minds in various industries. Our client base throughout the world has been diverse, including manufacturers, retailers, entertainment, events, sports, media outlets, builders and developers, designers, government industries, charities, and health and well-being providers.
If you would like to take a look around this incredible example of one of the world’s best, then you are in luck…you are already here. No links are required.
Voiceover and Narration
✔ Television commercials
✔ Online video content
✔ Radio Commercials
✔ Event Announcements
✔ Phone Systems
✔ Audiobooks
Voice Overs and Narrration
You may not always get to talk with your customers one on one, so a quality narration or voiceover can really help them hear your message.
We can provide a range of voice options with people who really know how to talk your language. There are many spaces and places where the right tone and character can communicate your brand to the listener.
Voice Overs and Narrration
✔ Television commercials
✔ Online video content
✔ Radio Commercials
✔ Event Announcements
✔ Phone Systems
✔ Audiobooks
You may not always get to talk with your customers one on one, so a quality narration or voiceover can really help them hear your message.
We can provide a range of voice options with people who really know how to talk your language. There are many spaces and places where the right tone and character can communicate your brand to the listener.
Smeg Appliance NZ
Smeg New Zealand has a range of styles to suit most kitchen designs. Their four key signature looks were showcased in a TVC series featuring each of the Classic, Retro, Victoria and Linea series. This radio commercial ran in conjunction with the national campaign
Kitchen Things
An intensive series of monthly radio commercials were produced to represent the focus or featured in-store brand. These followed the same template to align with other media such as print and TV, along with all in-store collateral and ticketing. National and regional ads were produced to launch the advertising cycle, remind listeners and bring attention to the end-of-sale time frames.
Lockwood Homes
A series of radio commercials were produced over several years to support national and local campaigns. These supported other online and broadcast TV messaging to allow for specific regional communications to remain on brand when heard through out New Zealand.
MC - Master of Ceremonies
Master of Ceremonies
“To host an event is to stand and to speak. But to master the ceremony, now that is an art.”
The success of many gatherings can sometimes come down to one simple factor – the MC. Does the night flow? Are the jokes funny? And can they speak on your behalf and actually master the ceremony?
We have a variety of talented people who can work in a range of environments to make sure the event stays on track. Whether it be a formal corporate event or something a little more relaxed, we have the MC to make your life easy.
Master of Ceremonies
“To host an event is to stand and to speak. But to master the ceremony, now that is an art.”
✔ Strategy and Planning
✔ Scriptwriting
✔ Presenting
✔ Teleprompter trained
✔ Onsite Co-ordinator
✔ Talent assistance
The success of many gatherings can sometimes come down to one simple factor – the MC. Does the night flow? Are the jokes funny? And can they speak on your behalf and actually master the ceremony?
We have a variety of talented people who can work in a range of environments to make sure the event stays on track. Whether it be a formal corporate event or something a little more relaxed, we have the MC to make your life easy.
Y an MC?
A great master of ceremonies possesses several key skills that set them apart from their peers. Firstly, they must be organised and able to manage their time effectively, ensuring the event runs smoothly and on schedule. A good MC is also personable and able to engage with the audience, getting them involved in the proceedings and creating a sense of excitement and energy. They should possess excellent public speaking skills, allowing them to hold the attention of everyone attending the event. Finally, a great MC must be adaptable and able to think on their feet, responding quickly and effectively to any unexpected events or issues that arise during the proceedings. The benefits of having a skilled MC at your event are significant – they can provide a professional touch that elevates it above similar events, creating a memorable experience for attendees.
They also serve as an important link between presenters and audience members, ensuring everyone stays informed about what’s happening next while maintaining a high level of engagement throughout the proceedings. Overall, choosing an experienced MC is essential for delivering an enjoyable event that enhances your reputation as an organisation or individual host.
Ensuring Memorable and Engaging Events
Adjacent Communications takes pride in offering comprehensive and professional Master of Ceremonies (MC) services that elevate events to new heights. With a strategic approach and meticulous planning, Adjacent Communications specialises in delivering seamless and unforgettable event experiences. From scriptwriting to talent sourcing, our range of services ensures every aspect of your event is meticulously curated and flawlessly executed.
How we can help:
1. Strategy and Planning:
Adjacent Communications understands that a successful event begins with a solid strategy and detailed planning. We collaborate closely with clients to understand their objectives, target audience, and desired outcomes. By leveraging our expertise, they develop a tailored strategy that aligns with your event goals, ensuring a cohesive and engaging experience.
2.Scriptwriting:
Crafting compelling and impactful content is vital to engaging your audience. Adjacent Communications offers professional scriptwriting services to ensure your event flows smoothly and effectively. We collaborate with clients to create engaging scripts that convey key messages, entertain guests, and maintain a captivating atmosphere from start to finish.
3. Presenting:
The masterful art of presenting is a cornerstone of successful events. Adjacent Communications provides skilled and charismatic MCs who are experts at engaging audiences and creating a vibrant atmosphere. Our collective of MCs has a wealth of experience across various event types, from corporate conferences to award ceremonies, ensuring that your event is hosted with finesse, professionalism, and a touch of personal charm.
4. Teleprompter Training:
Smooth and confident delivery is essential for an MC. Adjacent Communications offers teleprompter training to equip their MCs with the necessary skills to deliver speeches flawlessly. By mastering the art of teleprompter usage, the MCs maintain eye contact with the audience, effectively communicate key messages, and ensure a polished presentation that captivates and inspires attendees.
5. On-Site Coordinator:
Adjacent Communications recognises the importance of seamless event execution. To ensure everything runs smoothly, we provide an on-site coordinator who serves as a liaison between the client, the MC, and other event stakeholders. The coordinator oversees logistics, coordinates with vendors, and manages any last-minute adjustments, allowing you to focus on enjoying the event while knowing all the details are taken care of. You can learn more about our Event Design and Planning services here.
6. Talent Sourcing Assistance:
Finding the right talent for your event can be a daunting task. Adjacent Communications offers talent sourcing assistance, leveraging our extensive network and industry expertise to connect you with top-notch performers, entertainers, or keynote speakers who align with your event’s theme and goals. We can help with the entire process, ensuring a seamless and successful collaboration.
So, whether it’s a corporate conference, gala, or special occasion, we are dedicated to ensuring your event leaves a lasting impression on your audience and achieves your desired objectives. You can learn more about our Event Design and Planning services here.
Email Marketing and Communications
Email Marketing and Communications
“Quality over quantity – Emails may be cost-effective but it’s no excuse not to produce quality content to give to a targeted audience.” – Benjamin Murray
Email marketing and communications (EDM) can be a powerful way to stay in touch with your loyal audience. But getting your message seen in a noisy inbox is not as simple as it seems.
An effective EDM only works when you do the work. This is about speaking, listening and responding to the data that your recipients can provide you. A catchy subject line, great content and good database management can be hard to put your stamp on…well your mark at least.
Email Marketing and Communications
“Quality over quantity – Emails may be cost-effective but it’s no excuse not to produce quality content to give to a targeted audience.” – Benjamin Murray
✔ Database Strategy and Management
✔ Writing
✔ Design
✔ Distribution
✔ Reporting
Email marketing and communications (EDM) can be a powerful way to stay in touch with your loyal audience. But getting your message seen in a noisy inbox is not as simple as it seems.
An effective EDM only works when you do the work. This is about speaking, listening and responding to the data that your recipients can provide you. A catchy subject line, great content and good database management can be hard to put your stamp on…well your mark at least.
Speciality Email Services
It is important to recognise that not all emails are created equal, and they do not always fit neatly into a single category. At Adjacent Communications, we possess extensive experience in a diverse range of strategic deployments. Our services include tailored campaigns designed to yield quick and efficient results, as well as regular email membership communications that foster customer loyalty and recognition through updates and benefits. Additionally, we have had experience in automated technology that enables us to manage customer experiences and journeys with precision and care.
Social Media Management
✔ Strategy
✔ Writing and Posting
✔ Content production
✔ Logistics and Planning
✔ Community Management
✔ Reporting and Analytics
Social Media Management
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos, CEO at Amazon.com
Social Media is one of the trickiest communication landscapes on the planet. When you are trying to create a community and stay in touch, being liked can be hard.
It is a true science on how to get social media right. But after almost 14 years of experience, we have learnt a thing or two about what to say, when to say it and how to reach out and connect.
Whether it is working with your in-house communications team or providing you with the services of social media manager, we can find ways to be best friends.
Social Media Management
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos, CEO at Amazon.com
✔ Strategy
✔ Writing and Posting
✔ Content production
✔ Logistics and Planning
✔ Community Management
✔ Reporting and Analytics
Social Media is one of the trickiest communication landscapes on the planet. When you are trying to create a community and stay in touch, being liked can be hard.
It is a true science on how to get social media right. But after almost 14 years of experience, we have learnt a thing or two about what to say, when to say it and how to reach out and connect.
Whether it is working with your in-house communications team or providing you with the services of social media manager, we can find ways to be best friends.
We assist or oversee the following social media accounts:
Current as at April 2023
Graphic Design
Graphic Design
“Design is the intermediary between information and understanding.” – Hans Hoffman, artist and teacher.
Reaching your audience requires a great set of design elements in your back pocket.
With so many outlets to display graphics, visuals and design these days it is important that your look and feel are on-brand no matter where someone sees you. We have a range of services to help catch someone’s eye.
Graphic Design
“Design is the intermediary between information and understanding.” – Hans Hoffman, artist and teacher.
✔ Logos
✔ Templates
✔ Web Design
✔ Banners and Signage
✔ Business Cards and Letterhead
✔ Display Screen Graphics
Reaching your audience requires a great set of design elements in your back pocket.
With so many outlets to display graphics, visuals and design these days it is important that your look and feel are on-brand no matter where someone sees you. We have a range of services to help catch someone’s eye.
Transforming Ideas into Visual Excellence
Adjacent Communications offers a comprehensive range of graphic design services, driven by a philosophy that aims to captivate audiences, convey messages effectively, and create visually stunning experiences. Our collective of talented designers combine artistic expertise, strategic thinking, and a deep understanding of human perception to craft designs that leave a lasting impact. Through the interplay of various design techniques, Adjacent Communications ensures that every element within a composition harmoniously works together to deliver a cohesive and visually pleasing result.
Philosophy Behind Graphic Design:
At the core of Adjacent Communications’ graphic design philosophy is the recognition that visual communication is a powerful tool to engage and influence audiences. Their designs are driven by a deep understanding of human perception, aiming to evoke emotions, convey information, and leave a lasting impression. By integrating design principles and techniques, they create visually compelling compositions that effectively communicate the intended message.
Perception of Graphic Design:
As humans, our primary sense of sight plays a crucial role in how we perceive and interpret graphic design. Design elements such as colour, shape, line, texture, and typography are carefully selected and arranged to elicit specific responses from viewers. Adjacent Communications leverages this understanding, utilising design techniques that engage the senses, guide the eye, and create a cohesive visual experience.
Composition and Balance:
Effective graphic design relies on the harmonious arrangement of design elements within a composition. Symmetrical and asymmetrical balance are key principles used by Adjacent Communications to achieve visual equilibrium. Symmetrical balance creates a sense of stability and formality, while asymmetrical balance introduces energy and dynamism. Through strategic placement of elements, their designs achieve a balanced and visually pleasing effect.
Adjacent Communications recognises the importance of effectively dividing space within a composition. Through the use of grids, whitespace, and visual hierarchy, we help establish clear zones that guide the viewer’s eye and provide structure. Proper division of space allows for a logical flow of information and ensures that the design elements work together harmoniously.
Focal Point and Emphasis:
Creating a focal point within a design is crucial to directing the viewer’s attention and conveying the main message. Adjacent Communications employs various techniques, such as contrasting colours, scale, and visual hierarchy, to establish a focal point and emphasise key elements. By guiding the viewer’s gaze, they ensure that the intended message is communicated effectively and leaves a lasting impact.
Unifying a Composition:
To achieve a cohesive design, Adjacent Communications emphasises the importance of grouping, harmony, and alignment. Grouping related elements together creates visual unity and enhances the overall impact of the design. Through the use of consistent colour schemes, typography, and visual styles, they establish harmony and coherence. Additionally, the precise alignment of elements ensures a professional and polished appearance.
Creating Contrast:
Creating areas of contrast is a vital aspect of graphic design. Adjacent Communications skillfully employs contrast to draw attention, create visual interest, and highlight important elements. Contrast can be achieved through variations in colour, size, shape, texture, or typography. By judiciously incorporating contrast, their designs achieve a dynamic and engaging visual experience.
Examples and Concepts
Writing Services
Writing Services
Good grammar, clever language, and various syndication channels can be tricky to manage. And understanding how the audience will read it in their own mind can be an art in and of itself.
We can help get your word out there with the clever use of 26 symbols. Pretty much anywhere you need them we can set you right.
RIGHTING DONE WRITE.
At Adjacent Communications, we understand the power of words in effectively conveying your message, shaping your brand identity, and connecting with your target audience. Our comprehensive range of writing services is designed to help you implement a robust communication strategy across all media platforms and tell your unique story with clarity, creativity, and impact.
Great writing lies at the heart of successful communication. It is the foundation upon which your brand’s narrative is built and the bridge that connects you to your customers, stakeholders, and industry peers.
Our team of skilled and experienced writers possesses the expertise to craft compelling and persuasive content that captures the essence of your brand, resonates with your audience, and drives the desired outcomes.
Whether you require engaging website copy, informative blog articles, persuasive marketing materials, captivating social media posts, thought-provoking press releases, scripts, or any other form of written content, our writing services have got you covered. We meticulously tailor our approach to match your specific objectives, target audience, and brand voice, ensuring seamless integration with your overall communication strategy.
We believe that great writing goes beyond mere grammatical correctness. It involves the art of storytelling, where we weave narratives that evoke emotions, spark conversations, and inspire action. Our writers collaborate closely with you to understand your unique story, brand values, and key messages, enabling us to craft impactful content that captivates your audience and delivers tangible results.
At Adjacent Communications, we pride ourselves on our commitment to quality, precision, and creativity. Our writers possess a deep understanding of various industries, enabling them to produce content that is not only informative and engaging but also relevant and tailored to your specific industry niche. We combine meticulous research, strategic thinking, and exceptional writing skills to deliver content that stands out, drives engagement, and enhances your brand reputation.
In today’s fast-paced digital landscape, effective communication across multiple media channels is crucial for brand success. Whether it’s your website, social media profiles, email campaigns, spoken word and speeches or offline marketing materials, our writing services ensure that your messaging remains consistent, coherent, and compelling, allowing you to build a strong and impactful brand presence across all touch-points.
GOT QUESTIONS?
Why not write us a message and let us help you in the right way? Visit our reception to get in touch or if you know what you need, try our briefing centre to get started today.
