Royal Oak Intermediate is renowned as one of the pioneering intermediate schools in Auckland. With a rich and esteemed history, the institution has consistently prioritised intermediate students’ unique educational and developmental requirements.

The school’s vision statement, “Together empowering confident, motivated learners to achieve success in all walks of life,” underscores its commitment to fostering the comprehensive growth of each student. By instilling essential values and initiatives, the institution aims to cultivate resilient, self-managing learners prepared for the challenges of the twenty-first century. The school achieves this objective through engaging educational experiences, academic rigour, and creative opportunities, employing a differentiated learning approach tailored to individual students.

Overview:

Adjacent Communications worked with Royal Oak Intermediate School, collaborating to create an immersive and inspiring video series that would encapsulate the essence of the school’s environment, community, and culture. The project’s focal point was to provide a comprehensive view of the school’s educational philosophy and its commitment to nurturing confident, motivated learners.

Challenges:

The challenge was to distill the vibrancy of Royal Oak Intermediate into a compelling video narrative that would resonate with parents, prospective students, and the local community. Capturing the diverse facets of the school’s environment and culture required a seamless blend of on-location production and insightful interviews with senior staff and students.

Execution:

The production began by outlining the core elements that define Royal Oak Intermediate. The comprehensive plan encompassed a multi-faceted approach, spotlighting the school’s history, values, daily life, curriculum, student support, and school-wide Positive Behaviour for Learning (PB4L) initiative.

Approach:

• Environment: Filming on location enabled us to showcase the physical aspects of the school that contribute to its unique atmosphere.
• Community: Interviews with senior staff and students provided a human touch to the narrative, allowing key stakeholders to articulate the sense of community that defines Royal Oak Intermediate.
• Culture: The series delved into the heart of the school’s culture, highlighting its commitment to holistic development through elective classes, extracurricular activities, and the PB4L initiative.

Results:

The Royal Oak Intermediate Video Series is a great example of collaboration, creativity, and effective communication. The videos seamlessly weave together visuals and narratives to create a captivating and informative journey. The series successfully achieved the goal of presenting Royal Oak Intermediate’s unique selling points, bolstering parents’ confidence in the institution’s educational approach and inspiring potential students.

The videos are displayed on the school’s homepage