CASE STUDY
ROHL USA
ROHL USA
The Client
ROHL search the world for the incomparable, seeking designs touched by hand or forged through new techniques, rooted in the past or looking toward the future. What results from their pursuit are faucets and fixtures with a refined sensibility and unique provenance to elevate kitchens and baths to authentic luxury.
The ROHL Country and Modern Bath Collections originate in Piedmonte Italy. The magical landscape of the Piedmonte features breathtaking views of alpine peaks, castles and vineyard-covered hills, which explains the attraction shared by locals and tourists alike. The center of manufacturing is in the town of Alzo above Lago d’Orta. This town, known as the “Village of the Faucets,” was once famous for Making bronze church bells. Today the town produces some of the finest fittings in the world. The ROHL Country and Modern Bath Collections represent a prime example of both craftsmanship and style.
The Brief
ROHL, a leading distributor of high-quality products, wanted to create a captivating documentary-style corporate video that would showcase the story behind the manufacturing of their products. To achieve this, we were tasked with overseeing the international production and post-production from our base in New Zealand while coordinating with ROHL in Los Angeles, the film crew in New York, and the suppliers based in the Lago D’Orta region of Italy.
This was no easy feat, as it required precise planning and translation to coordinate production from one side of the world to the other. However, our expertise in producing complex and high-quality projects made us the perfect fit for the job, and ROHL insisted that we take charge to ensure the overall outcome was a success.
To visually connect the distributor and the supplier in the eyes of the American market, the owners from North America were interviewed on location in northern Italy, with the famous lake and island serving as a stunning backdrop. The Basilica di San Giulio, which now stands as a Benedictine monastery, added to the beauty of the scene.
One of the suppliers, Bruno Nicolazzi, only spoke limited English, which presented some interesting challenges during the interview process. We had to work closely with an interpreter to ensure that the message was conveyed accurately on the day, and this also applied to the editing and post-production processes.
ADJACENT COMMUNICATIONS SERVICES PROVIDED
