CASE STUDY
Cuisine Website
Cuisine Digital
After thirty years Cuisine is still leading the way by redefining itself and working on ways to actively adjust to new realities in media consumption. They have created a new space online so browsers can immerse themselves in polished, aspirational and inspirational Cuisine content.
More Than Just a Magazine: Cuisine goes far beyond the glossy pages of a traditional magazine. It’s a comprehensive website brimming with insightful content, captivating visuals, and a thriving online community. Whether you’re a seasoned chef, a budding home cook, or a design enthusiast drawn to the artistry of a well-crafted kitchen, Cuisine has something to tantalise your taste buds and inspire your culinary journey.
Bridging the Gap: Cuisine’s unique strength lies in its ability to cater to both industry professionals and consumers alike. They bridge the gap between these market segments by offering a delightful mix of content. Dive into mouthwatering recipes perfected by award-winning chefs, explore hidden foodie gems recommended by industry insiders, and discover the latest trends in food and lifestyle that are shaping the way we cook, eat, and entertain.
A Powerful Platform: Cuisine isn’t just about delicious content; it’s also about fostering meaningful connections. Their strong relationships with industry leaders and businesses make them a powerhouse for targeted communication across New Zealand. From restaurateurs and chefs to artisan producers and kitchen design visionaries, Cuisine provides a platform for these influential figures to showcase their expertise and connect with a dedicated audience.
Prestigious Recognition: Cuisine’s commitment to excellence extends to their prestigious award programs. These highly anticipated events recognize and celebrate the best in the business, from outstanding restaurants and talented chefs to innovative kitchen design and groundbreaking culinary experiences. By partnering with these awards, brands gain access to a highly engaged audience of food lovers and design aficionados, solidifying their place at the forefront of the industry.
Our Brief
The agency was commissioned to re-align the well-established Cuisine Magazine print brand and its online web space. This allowed for cleaner and clearer structures to the content navigation for users while increasing the opportunities for advertisers and partners to be showcased alongside the appropriate content.
More About Cuisine
Cuisine is the only food, drink, and hospitality publication (and website) in New Zealand that encompasses all aspects of lifestyle, products, and experiences targeting the industry and consumers at the point at which the market converges. With key connections to industry leaders and businesses, along with our leading award programmes, Cuisine offers the only true connection that provides a channel and platform for messaging throughout New Zealand.
The print runs of each edition of the publication vary due to factors such as subscriptions, extra order copies for partners, and other variables.
To determine the reach of the publication, the most reliable indicator is the third-party independently audited statistics gathered by Nielsen. These statistics consistently show that Cuisine tops its category against our competitors and is second only to National Geographic among all other bi-monthly publications.
This means that every eight weeks, over 6% of all New Zealanders aged 15 years and above read Cuisine, and 7.8% of New Zealand household shoppers specifically read it.
Cuisine’s average readership figures have grown consistently year on year for the past three years.
34% of our readers live in Auckland and are predominantly Female aged 48+, with a household income that is 8% higher than the national average of $119,700. The average personal income is also 10% higher than average at $70,100 p.a.
66% of Cuisine readers cook in their own home and 7 out of 10 Cuisine readers say the way their home looks is very important to them..
25.1% of Cuisine readers hold one of the 3 “NZ Top occupations’ such as Senior Government Official, Business Manager/Executive, Business Proprietor/Self Employed
Cuisine readers spend an average of 55.6 minutes reading each publication with 40% reading for between 1-2 hours.
ADJACENT COMMUNICATIONS SERVICES PROVIDED
