CASE STUDY
Jonah Lomu Design
Jonah Lomu Design
Jonah Lomu won 63 All Black caps and scored 37 tires for New Zealand, and still leads holding the record for the Rugby World Cup standings for the most tries in the tournament’s history. Lomu was presented in 2003 with the International Rugby Players Association’s Special Merit Award for his contribution to the international game.
According to two-time Rugby World Cup winner Wallaby John Eales, “No player before or since has so dominated an opposition’s game plan preparation, Jonah was that good.”
Our Brief
The agency produced a series of logo designs and concepts for a range of streetwear products for sale through the jonahlomu.com website. The designs included the “Legacy” brand to complement a series of existing designs and products. These included items such as hats and men’s skincare items. Jonah’s two sons also required logos for their own use on hat merchandise.
Legacy Brand
The use of the iconic number 11, which was the jersey number and position Jonah played in, was integrated to form the "One Legacy". A sub-line was added reflecting the wording and typography of Jonah's tattoo he had across his upper back and shoulders saying "Power Within".
Dyhreille's Brand
A symbol of a bull was created stemming from the nickname that Jonah had for his son "lil Bull". The formation of the horns was a nod to lightning fast, while the face is constructed purely from the use of the letter D. This is shown as a deconstructed version in the image beside.
Brayley's Brand
The logo design was based on a drawing that Brayley created himself. The end result was a reflection of his intials (BL) along with a lightning bolt to reflect his speed and his skill in sport. This is especially important in association with his love of tennis.
Our Results
Jonah Tribute Video
Jonah's Wife Nadene asked for a tribute slideshow video to be produced to celebrate Jonah's birthday in May 2020. The images supplied showed Jonah's public achievements and an insight into the incredible man Jonah was. His love for Nadene, Brayley, Dyhreille and whanau is clearly visible to see and is a testament to the legacy he leaves behind.
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