Adjacent Communications offers a comprehensive range of graphic design services, driven by a philosophy that aims to captivate audiences, convey messages effectively, and create visually stunning experiences. Our collective of talented designers combine artistic expertise, strategic thinking, and a deep understanding of human perception to craft designs that leave a lasting impact. Through the interplay of various design techniques, Adjacent Communications ensures that every element within a composition harmoniously works together to deliver a cohesive and visually pleasing result.

Philosophy Behind Graphic Design:

At the core of Adjacent Communications’ graphic design philosophy is the recognition that visual communication is a powerful tool to engage and influence audiences. Their designs are driven by a deep understanding of human perception, aiming to evoke emotions, convey information, and leave a lasting impression. By integrating design principles and techniques, they create visually compelling compositions that effectively communicate the intended message.

Perception of Graphic Design:

As humans, our primary sense of sight plays a crucial role in how we perceive and interpret graphic design. Design elements such as colour, shape, line, texture, and typography are carefully selected and arranged to elicit specific responses from viewers. Adjacent Communications leverages this understanding, utilising design techniques that engage the senses, guide the eye, and create a cohesive visual experience.

Composition and Balance:

Effective graphic design relies on the harmonious arrangement of design elements within a composition. Symmetrical and asymmetrical balance are key principles used by Adjacent Communications to achieve visual equilibrium. Symmetrical balance creates a sense of stability and formality, while asymmetrical balance introduces energy and dynamism. Through strategic placement of elements, their designs achieve a balanced and visually pleasing effect.

Adjacent Communications recognises the importance of effectively dividing space within a composition. Through the use of grids, whitespace, and visual hierarchy, we help establish clear zones that guide the viewer’s eye and provide structure. Proper division of space allows for a logical flow of information and ensures that the design elements work together harmoniously.

Focal Point and Emphasis:

Creating a focal point within a design is crucial to directing the viewer’s attention and conveying the main message. Adjacent Communications employs various techniques, such as contrasting colours, scale, and visual hierarchy, to establish a focal point and emphasise key elements. By guiding the viewer’s gaze, they ensure that the intended message is communicated effectively and leaves a lasting impact.

Unifying a Composition:

To achieve a cohesive design, Adjacent Communications emphasises the importance of grouping, harmony, and alignment. Grouping related elements together creates visual unity and enhances the overall impact of the design. Through the use of consistent colour schemes, typography, and visual styles, they establish harmony and coherence. Additionally, the precise alignment of elements ensures a professional and polished appearance.

Creating Contrast:

Creating areas of contrast is a vital aspect of graphic design. Adjacent Communications skillfully employs contrast to draw attention, create visual interest, and highlight important elements. Contrast can be achieved through variations in colour, size, shape, texture, or typography. By judiciously incorporating contrast, their designs achieve a dynamic and engaging visual experience.